About Us
Welcome to 001 Fashion ForwardFrom the lanes of Jaipur to your wardrobe, we bring you fashion that carries a story.Our journey started back in 1978, with a small store and a big dream — to make Indian ethnic wear that feels just as special as the person wearing it. Today, 001 Fashion Forward continues that legacy with designs that are rooted in tradition, yet styled for the modern world.Every outfit you see here is thoughtfully crafted — from elegant kurtis and festive lehengas to fusion gowns and statement menswear. We work closely with skilled artisans to bring you premium fabrics, intricate embroidery, and timeless silhouettes that you’ll love to wear and cherish.Thank you for being here. Whether you're dressing up for a celebration or just want to feel your best, we’re here to help you look and feel beautiful — the 001 way.